Tura
Vintage Tura Eyeglasses
Some of the most sought after frames we sell are Vintage Tura Eyeglasses. A little history about the company is due by now.
The Tura Eyewear brand was founded in 1949 as an offshoot of a pre WWII New York City Company called House of Levoy, founded in 1938 by Monroe Benjamin Levoy. The name Tura was creatively taken from the Futura Mirror, one of the popular products sold by House of Levoy.
Known for their originality Tura vintage glasses were some of the most beautiful and distinctive frames ever made. Tura made a name for themselves by producing solid metal frames of superior quality combined with some of the most creative and elegent designs. Tura cat eye glasses have a distinctive flair and a fan base of their own.
The stage was set due to many advances in aluminum manufacturing technology developed during WWII which made the use of aluminum suitable and cost effective for every day use including in vintage cat eye glasses. Tura seized this opportunity and introduced the first pair of all aluminumtura cat eye glasses.
One of the major differences between Tura cat eye glasses and other 1950's and 1960's vintage glasses was that tura generally had 1 or 2 shapes with an elegant but not exaggerated cat eye look. The differences in models was mainly due to their distinctive etchings, colors and embellishments. Many tura cat eye glasses have curling leaves and vines starting out on the top of the rims and flowing over to the temples. Many tura eyeglass frames had unique etchings pearls, jewels, and stones not found in other vintage eye glasses to this date.
The floral designs and accompaniments to Tura cat eye glasses had another advantage: they could now be paired with other accesories. Tura would often sell matching cat eye glasses and jewelry for women, and matching men's vintage frames with cufflinks. Furthermore, the vintage eyeglass frames themselves became a form of Jewelry. Tura created the Turanette, vintage frames which double as a hairpiece!
Tura eyeglass frames were extremely solid and rugged. Part of this is due to the thick aluminum frame construction, but that is not all. Vintage Tura Glasses had 2 sets of large solid screws with nuts and bolts securing the temples to the frames and securing the lenses to the frames. Most other vintage eyeglasses from the 1960's has simple thin screws holding them in place.
Another advantage of vintage tura eyeglasses is that they are basically corrosion proof. On the other hand, the sturdy aluminum is hard to easily adjust, it takes more work from the optician than other vintage frames. Aluminum Tura cat eye frames also can feel tighter on the face due to the material and a larger size is often required.
Though that is what they became know for, Tura did not focus solely on cat eye glasses. Throughout the 1950's and 1960's they produced many vintage sunglasses from lucite. Lucite is a tough and shatter proof plastic, thus they would not easily break if they fell on the floor. It is also a lightweight meterial, thus allowing for larger vintage sunglasses designs without it weighing down on the face.
Tura continues to be a great brand until today. It is hard to see anything as distinctive and unique as their 1950's and 1960's cat eye glasses and the life and color brought into the world with Tura vintage eyeglasses.